Print Guide

How to get your artwork ready for print and understand the jargon.

Here is a handy detailed guide to download...


Raster images are constructed by a series of pixels, or individual blocks, to form an image. JPEG, GIF, and PNG are all raster image extensions. Every photo you find online or in print is a raster image. Pixels have a defined proportion based on their resolution (high or low), and when the pixels are stretched to fill space they were not originally intended to fit, they become distorted, resulting in blurry or unclear images.

In order to retain pixel quality, you cannot resize raster images without compromising their resolution.

Vector images are far more flexible. They are constructed using proportional formulas rather than pixels. EPS, AI and PDF are perfect for creating graphics that require frequent resizing. Your logo and brand graphics should have been created as a vector, and you should always have a master file on hand.

Vector files are really flexable and can be sized as small as a postage stamp, or large enough to fi t on an bill-board poster.

JPEGs might be the most common file type you run across on the web, and more than likely the kind of image that is in your company’s MS Word version of its letterhead. JPEGs are known for their “lossy” compression, meaning that the quality of the image decreases as the file size decreases.

 EPS is a file in vector format that has been designed to produce high resolution graphics for print.

Almost any kind of professional design soft ware can create an EPS.

PDFs were invented by Adobe with the goal of capturing and reviewing rich information from any application, on any computer, with anyone, anywhere. Adobe’s Portable Document Format is now the industry standard for supplying documents to print, care should be taken to configure the PDF correctly before presentation, please ask if unsure of appropriate settings to apply.


Simply put, CMYK is the colour mode intended for printing with ink, such by all commercial pinters C=Cyan, M=Magenta, Y=Yellow K= (Key) Black .

RGB is the colour mode intended for screen displays. The more colour added in CMYK mode, the darker the result. The more colour added to RGB, the lighter the result. R= Red, B= Blue, G= Green

When designing, the biggest mistake you could make is forgetting to convert to the appropriate colour mode for your project. If you forget to do this, colours could appear washed out or too vibrant. We reccomend to make sure that your artwork is CMYK.

Colour matching system created by Pantone Inc. Inks are specified and identified by numbers to produce standard results across the industry. E.g. Pantone 294 U

BleedWhere artwork design crosses the edge of the page, bleed is required to ensure full print coverage. Bleeds should be 3mm from where the cut is to be made.

Crop marks Single lines denoting the edge of the document. Crop marks should be included on a document to indicate where to cut. Design programs (e.g. InDesign, Quark, etc.) will include a crop mark option.

Low resolution images detract from design. Images should be at least 300dpi (dots per inch). Images downloaded from the Internet can be as low as 72dpi. Dots comprising the image are bigger for low resolution images and this can be noticeable when enlarged. We can’t use images downloaded form the internet because of their low quality.



GSM is an acronym standing for ‘Grams per Square Meter’. Quite simply, it allows print buyers and print suppliers to know exactly about the quality of paper that is being ordered. The higher the GSM number, the heavier the paper.

There are a number of paper size standards used in the world today, the most commonly used being the international ISO standard and a standard used in North America. These sizes are used to order various printed items such as stationery, brochures, digital copies, fliers, etc. The charts below detail and compare these sizes and their dimensions.

SizeWidth x Height (mm)
4A01682 x 2378
2A01189 x 1682
A0841 x 1189
A1594 x 841
A2420 x 594
A3297 x 420
A4210 x 297
A5148 x 210
A6105 x 148
A774 x 105
A852 x 74
A937 x 52
A1026 x 37

Laid paper - Uncoated paper, which has a textured pattern of parallel lines, at equal distance.

Matt Paper - Reflecting very little light; coated. No noticeable sheen.

Silk Paper - Silk can also be referred to as satin or velvet; coated. Silk refers to the level of sheen and is notionally midway between gloss and matt.

Wove Paper - Uncoated paper with a uniform surface, without texture or pattern.


A method of assembling a booklet with a two staples through the fold.

Book binding, where the pages are held in the spine by glue. Many magazines and most paperback books are perfect bound.

Wire bound books, is the best binding method for materials that must lay open and flat for easy reading. It consists of a continuous, spring-shaped piece of wire, which is durable and crush-resistant, that is threaded through a series of die-cut holes on the binding edge of the book.